WHY is backed by the internationally renowned Uwe Koetter. Established in 1968, Uwe Koetter fast gained a reputation for cutting edge design and master craftsmanship which has resulted in numerous prestigious awards. These awards speak volumes and clearly place Uwe Koetter as an innovative world leader in jewellery design. Clients of Uwe Koetter range from royalty to heads of state and celebrities as well as loyal local and international clients. The overall philosophy and ethos is simple with a focus on excellence in both service and quality. (Please visit www.uwekoetter.com)


Uwe Koetter detected a gap in the jewellery market which gave birth to the exciting new WHY brand. Uwe Koetter is now dedicated to backing the WHY brand in their offering to the young adult market when it comes to affordable, top quality, trend setting jewellery – each with a unique sparkle.


Why (the mother brand)


Our WHY jewellery brand is a youthful, vibrant and trend-setting brand.   If you have a go-getter attitude, live life to the fullest and thrive on uniqueness then this brand is for you.


Our Collections


The WHY brand consists of four on going collections which will be continually updated to ensure the brand is always on trend. Please visit About WHY Her, WHY Him, WHY love and WHY fun to find jewellery perfectly suited to you. Throughout the year exclusive, fashionable collections will be introduced for additional fun and excitement.


Silver and gold


WHY is manufactured using sterling silver which is either white gold, yellow or rose gold plated. We manufacture in plated silver to enable us to offer you the most affordable price. If you fall in love with any of our unique designs but would prefer 9 carat gold we will gladly manufacture to your individual request.


The Diamonds


Each jewellery piece will embody at least one diamond for that extra sparkle you deserve.


About on line shopping


WHY embraces the online savvy individual by taking pride in our easy to use on line shopping function.

We aim to make your online shopping experience with WHY a personal experience which also offers the unique service of being able to work together with our WHY designer to create a unique jewellery piece for you, no matter where in the world you are.